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Behind the scenes of Helsinki Fashion Week 2018

fashion show hair and make-up Helsinki Fashion Week

Behind the scenes of Helsinki Fashion Week 2018

Looking back to Helsinki Fashion Week 2018, only featuring responsible fashion brands around the world. Read our report of getting ready for the fashion show and see the images from the runway.

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Making Morrison cape

cape making of production sustainable production

Making Morrison cape

The most important thing in being a small fashion business owner for me is to run it according to sustainable and ethical values. I am passionate about it and I also want the production process of my products to be as transparent as possible. This is why I want to show you how I make one of the garments from my collection Misdystopia. I chose the Morrison cape (link) as it is one of my favourite pieces and perfectly depicts the whole collection. 

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How To Save The World & Look Good Doing It

sustainable fashion sustainable production

How To Save The World & Look Good Doing It

Meanwhile, the ethical designer cares for the world by creating those high-quality pieces. Our creations, for example, use reclaimed material to minimise waste, and everything is hand-crafted in-house, so that each piece is cruelty free and 100% authentic.  With each design, and every decision in our business, we consider the story we are crafting, and how it can contribute positively to the world. 

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The Secret to a Minimalist Spring Wardrobe

closet minimalist wardrobe wardrobe

The Secret to a Minimalist Spring Wardrobe

A minimalist closet won’t happen over night. But if you start by pairing down this way, and refrain from adding any new articles, you’ll find yourself stepping into spring with a smaller wardrobe that is only composed of pieces you love wearing. 

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Sustainable womenswear entrepreneur in London

entrepeneur London small business owner sustainable fashion

Sustainable womenswear entrepreneur in London

A woman entrepreneur in the sustainable fashion field in London. Owner of an ethical fashion brand that is only in the beginning of its story. This is how I ended up here.

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