Miina Laitsaari is the designer behind the brand. She is originally from Finland and has been sewing since she was 9 years old. As a teenager she started to be increasingly interested in fashion because high street shops didn't offer the type of clothes she wanted to wear. She decided to study garment manufacturing and later fashion design in university.
Miina's sustainable values grow deep and stem from home. Her family taught her never to throw away anything that isn't completely broken and useless, to repair and make the most out of everything.
She draws inspiration from geometry and everything man made such as architecture. Her style is strong, distinctive and simple and the design process often driven by the materials available.
Picture by Mikael Kuitunen